{"product_id":"canon-rf-24-70mm-f28-l-is-usm-lens","title":"Canon RF 24-70mm f\/2.8 L IS USM Lens","description":"\u003ch2 data-pm-slice=\"1 1 []\"\u003e\u003cstrong\u003eCanon RF 24-70mm f\/2.8 L IS USM Lens\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003eThe Essential, Professional \"Do-It-All\" Standard Zoom\u003c\/h2\u003e\n\u003cp\u003eIf you asked a thousand professional photographers which lens they would choose if they could only own \u003cem\u003eone\u003c\/em\u003e, the overwhelming majority would pick a 24-70mm f\/2.8. Sitting squarely in the center of Canon's legendary f\/2.8 \"holy trinity\" for the mirrorless RF mount, the \u003cstrong\u003eCanon RF 24-70mm f\/2.8 L IS USM\u003c\/strong\u003e is the ultimate everyday workhorse for wedding, event, photojournalism, and portrait photographers.\u003c\/p\u003e\n\u003cp\u003eThis lens covers the most crucial, versatile focal range in photography. It allows you to shoot wide environmental establishing shots at 24mm, natural documentary images at 35mm, and flattering, tightly cropped portraits at 70mm without ever needing to swap lenses. By taking advantage of the RF mount's short back-focus, Canon has delivered a standard zoom with uncompromising edge-to-edge sharpness, practically eliminating the need to carry multiple prime lenses.\u003c\/p\u003e\n\u003ch2\u003eWhy You'll Love This Lens\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eSupreme Versatility:\u003c\/strong\u003e The 24-70mm focal range is the undisputed king of versatility. Whether you are photographing a sprawling landscape, a cramped corporate event, or a tight studio headshot, this lens can confidently handle 90% of everything a working professional encounters on a daily basis.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eConstant f\/2.8 Aperture:\u003c\/strong\u003e The bright f\/2.8 aperture remains constant across the entire zoom range. This allows you to shoot in dark churches or dimly lit reception halls without pushing your camera's ISO to noisy levels, and it creates a beautiful, creamy background blur (bokeh) to isolate your subjects—especially at the 70mm end.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eBuilt-In Image Stabilization (IS):\u003c\/strong\u003e For decades, Canon's professional 24-70mm DSLR lenses lacked stabilization. This RF version changes everything by offering up to 5 stops of built-in Optical Image Stabilization. When paired with an IBIS-equipped camera body (like the EOS R5 or R6 Mark II), it achieves an incredible 8 stops of coordinated control, allowing for sharp handheld shots in near darkness and incredibly smooth walking video footage.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eLightning-Fast Nano USM:\u003c\/strong\u003e The Nano USM autofocus motor is whisper-quiet, blazing fast, and incredibly smooth. It drives the heavy glass elements instantly to lock onto erratic subjects for still photography, while providing cinematic, distraction-free focus pulls during video recording.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eImpressive Close-Focusing:\u003c\/strong\u003e This lens boasts a surprisingly short minimum focusing distance of just 8.27 inches (0.21m) at the 24mm wide end. This allows you to capture gorgeous, wide-angle detail shots (like wedding rings or food photography) with excellent magnification.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional L-Series Durability:\u003c\/strong\u003e True to its red ring, this lens features robust weather-resistant sealing to protect against dust and moisture, as well as fluorine coatings on the front and rear elements to easily wipe away water droplets and fingerprints.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eTechnical Specifications\u003c\/h2\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth\u003e\n\u003cp\u003eSpecification\u003c\/p\u003e\n\u003c\/th\u003e\n\u003cth\u003e\n\u003cp\u003eDetail\u003c\/p\u003e\n\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp\u003e\u003cstrong\u003eFocal Length\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003e24-70mm (approx. 38.4-112mm equivalent on APS-C)\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp\u003e\u003cstrong\u003eMaximum Aperture\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003ef\/2.8\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp\u003e\u003cstrong\u003eMinimum Aperture\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003ef\/22\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp\u003e\u003cstrong\u003eFormat Compatibility\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003eFull-Frame (RF Mount)\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp\u003e\u003cstrong\u003eLens Construction\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003e21 Elements in 15 Groups\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp\u003e\u003cstrong\u003eSpecial Elements\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003e3 Aspherical Elements, 3 UD Elements, Air-Sphere Coating (ASC)\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp\u003e\u003cstrong\u003eImage Stabilization\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003eYes (Up to 5 Stops Optical \/ 8 Stops Coordinated)\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp\u003e\u003cstrong\u003eAutofocus Motor\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003eNano USM\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp\u003e\u003cstrong\u003eMinimum Focus Distance\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003e8.27 in \/ 0.21 m (at 24mm)\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp\u003e\u003cstrong\u003eMaximum Magnification\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003e0.30x (at 32mm)\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp\u003e\u003cstrong\u003eFilter Thread Size\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003e82 mm\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp\u003e\u003cstrong\u003eDimensions (Diameter x Length)\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003e3.48 x 4.95 in \/ 88.5 x 125.7 mm\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003e1.98 lb \/ 900 g\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch2\u003eThings to Note\u003c\/h2\u003e\n\u003cp\u003eBecause it is an optical powerhouse packed with heavy, complex glass and an image stabilization unit, it is \u003cstrong\u003elarge and heavy\u003c\/strong\u003e (weighing roughly 2 pounds). While it balances perfectly on professional bodies like the EOS R5 or R3, it takes a toll on your neck during a 10-hour wedding day, and it will feel quite front-heavy on a smaller entry-level body.\u003c\/p\u003e\n\u003cp\u003eSecondly, unlike some high-end telephoto lenses, the RF 24-70mm f\/2.8 features an \u003cstrong\u003eextending zoom barrel\u003c\/strong\u003e. The front element physically extends outward as you zoom toward the 70mm telephoto end, which means you need to be mindful of its changing center of gravity if you are balancing the camera on a motorized video gimbal.\u003c\/p\u003e\n\u003cp\u003eFinally, this lens is a serious investment designed for working professionals whose livelihoods depend on optical perfection. If you are an enthusiast looking for a versatile standard zoom, the vastly smaller, lighter, and more affordable RF 24-105mm f\/4 L IS USM may be a more practical alternative.\u003cbr\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003cb data-olk-copy-source=\"MessageBody\"\u003eWhy Shop With Camera Exchange?\u003c\/b\u003e\u003c\/div\u003e\n\u003cul data-path-to-node=\"5,1\"\u003e\n\u003cli\u003e\n\u003cdiv role=\"presentation\"\u003e\n\u003cb\u003eFast Shipping:\u003c\/b\u003e We ship all orders within one business day.\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv role=\"presentation\"\u003e\n\u003cb\u003eExpert Packaging:\u003c\/b\u003e Your gear is packed professionally to ensure safe transit.\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv role=\"presentation\"\u003e\n\u003cb\u003eCombined Shipping:\u003c\/b\u003e Buying multiple items? We gladly combine shipping to save you money.\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv role=\"presentation\"\u003e\n\u003cb\u003eWe BUY Gear:\u003c\/b\u003e We are always looking to purchase your used photographic equipment!  We pay\u003cspan\u003e \u003c\/span\u003e\u003cb\u003e\u003ci\u003eTOP DOLLAR!!\u003c\/i\u003e\u003c\/b\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\u003ci\u003eProudly serving the photography community from Waterford, Michigan.\u003c\/i\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003ci\u003e\u003c\/i\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003ci\u003e\u003c\/i\u003e\u003c\/div\u003e\n\u003cdiv\u003e3680C002\u003c\/div\u003e","brand":"Canon","offers":[{"title":"Default Title","offer_id":49167183544537,"sku":"3680C002","price":4798.0,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.aloinfousa.com.mx\/products\/canon-rf-24-70mm-f28-l-is-usm-lens","provider":"aloinfousa.com","version":"1.0","type":"link"}