{"product_id":"canon-28-70mm-f28-is-stm-lens-rf","title":"Canon 28-70mm f\/2.8 IS STM Lens RF","description":"\u003ch2 data-pm-slice=\"1 1 []\"\u003e\u003cstrong\u003eCanon RF 28-70mm f\/2.8 IS STM Lens\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003eThe Compact, Everyday f\/2.8 Standard Zoom\u003c\/h2\u003e\n\u003cp\u003eFor years, stepping up to a fast, constant f\/2.8 standard zoom meant committing to a massive, heavy professional L-series lens that took a serious toll on both your neck and your wallet. The \u003cstrong\u003eCanon RF 28-70mm f\/2.8 IS STM\u003c\/strong\u003e completely rewrites the rules for enthusiast photographers. It delivers the highly sought-after low-light performance and shallow depth of field of an f\/2.8 lens in a package that weighs just over a single pound and costs less than half the price of its professional counterpart.\u003c\/p\u003e\n\u003cp\u003eWhether you are capturing portraits, vlogging, or looking for the ultimate travel and everyday carry lens, this compact zoom bridges the gap between budget kit lenses and high-end professional glass. By utilizing a clever retractable design and making a slight compromise on the wide end (starting at 28mm rather than 24mm), Canon has created a truly \"do-it-all\" powerhouse that you won't hesitate to carry all day long.\u003c\/p\u003e\n\u003ch2\u003eWhy You'll Love This Lens\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eConstant f\/2.8 Aperture:\u003c\/strong\u003e Unlike standard kit lenses that get darker as you zoom in, this lens maintains a bright f\/2.8 maximum aperture across the entire 28-70mm range. This allows you to shoot clean, noise-free images in dark indoor environments, keep your shutter speeds high to freeze action, and easily blur distracting backgrounds to isolate your subjects.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eUnprecedented Portability:\u003c\/strong\u003e Thanks to a retractable barrel design, this lens collapses down to just 3.6 inches long for storage and weighs a mere 1.1 lbs (495g). It is vastly smaller and lighter than the professional RF 24-70mm f\/2.8 L, making it a dream for lightweight travel and balancing on motorized video gimbals.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePowerful Image Stabilization (IS):\u003c\/strong\u003e The newly designed optical stabilization unit provides up to 5.5 stops of shake correction on its own. When paired with an IBIS-equipped camera body (like the EOS R6 Mark II or R8), it achieves an incredibly impressive 7.5 stops of coordinated control, allowing for sharp handheld shots in near darkness and incredibly smooth walking video.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eFast and Quiet STM Autofocus:\u003c\/strong\u003e The leadscrew-type stepping motor (STM) provides quick, accurate autofocus for still photography, while remaining virtually silent and incredibly smooth for distraction-free video recording.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eMinimal Focus Breathing:\u003c\/strong\u003e Canon engineered this lens specifically with hybrid shooters and videographers in mind. As you pull focus from a close subject to the background, the field of view remains stable, preventing the distracting \"zooming\" effect common in older photography lenses.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eSurprising Durability:\u003c\/strong\u003e While it lacks the \"red ring\" of Canon's professional L-series, it still features a surprisingly robust build, including weather-resistant sealing to protect against dust and moisture when shooting in unpredictable environments.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eTechnical Specifications\u003c\/h2\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth\u003e\n\u003cp\u003eSpecification\u003c\/p\u003e\n\u003c\/th\u003e\n\u003cth\u003e\n\u003cp\u003eDetail\u003c\/p\u003e\n\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp\u003e\u003cstrong\u003eFocal Length\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003e28-70mm (approx. 45-112mm equivalent on APS-C)\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp\u003e\u003cstrong\u003eMaximum Aperture\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003ef\/2.8\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp\u003e\u003cstrong\u003eMinimum Aperture\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003ef\/22\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp\u003e\u003cstrong\u003eFormat Compatibility\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003eFull-Frame (RF Mount)\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp\u003e\u003cstrong\u003eLens Construction\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003e15 Elements in 12 Groups\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp\u003e\u003cstrong\u003eSpecial Elements\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003e2 UD Elements, 2 Aspherical Elements, Super Spectra Coating\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp\u003e\u003cstrong\u003eImage Stabilization\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003eYes (Up to 5.5 Stops Optical \/ 7.5 Stops Coordinated)\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp\u003e\u003cstrong\u003eAutofocus Motor\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003eSTM (Stepping Motor)\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp\u003e\u003cstrong\u003eMinimum Focus Distance\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003e9.4 in \/ 0.24 m (at 28mm)\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp\u003e\u003cstrong\u003eMaximum Magnification\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003e0.24x\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp\u003e\u003cstrong\u003eFilter Thread Size\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003e67 mm\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp\u003e\u003cstrong\u003eDimensions (Diameter x Length)\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003e3.0 x 3.6 in \/ 76.5 x 92.2 mm (Retracted)\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003e1.1 lb \/ 495 g\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch2\u003eThings to Note\u003c\/h2\u003e\n\u003cp\u003eTo achieve its incredibly compact size and accessible price point, the lens makes a few notable physical compromises. First, the \u003cstrong\u003e28mm wide end\u003c\/strong\u003e is noticeably less expansive than a standard 24mm lens. If you frequently shoot sprawling landscapes or cramped real estate interiors, you may find the 28mm starting point slightly restrictive.\u003c\/p\u003e\n\u003cp\u003eSecondly, remember the \u003cstrong\u003eretractable barrel mechanism\u003c\/strong\u003e. You cannot shoot while the lens is collapsed for storage. Before taking a photo, you must physically rotate the zoom ring to extend the front barrel to the 28mm working position.\u003c\/p\u003e\n\u003cp\u003eThird, optical purists should be aware that this lens relies on \u003cstrong\u003edigital lens corrections\u003c\/strong\u003e. If you view the uncorrected RAW files in software that doesn't automatically apply a lens profile, you will notice barrel distortion and heavy vignetting (dark corners). The camera and modern editing software correct this instantly and automatically, but it is a physical compromise made to keep the lens small.\u003c\/p\u003e\n\u003cp\u003eFinally, like almost all non-L Canon lenses, the \u003cstrong\u003elens hood is sold separately\u003c\/strong\u003e. If you want the petal-shaped hood to prevent sun glare and protect the front glass element from bumps and scratches, you will need to purchase it as an additional accessory.\u003c\/p\u003e\n\u003cdiv\u003e\u003cb data-olk-copy-source=\"MessageBody\"\u003eWhy Shop With Camera Exchange?\u003c\/b\u003e\u003c\/div\u003e\n\u003cul data-path-to-node=\"5,1\"\u003e\n\u003cli\u003e\n\u003cdiv role=\"presentation\"\u003e\n\u003cb\u003eFast Shipping:\u003c\/b\u003e We ship all orders within one business day.\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv role=\"presentation\"\u003e\n\u003cb\u003eExpert Packaging:\u003c\/b\u003e Your gear is packed professionally to ensure safe transit.\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv role=\"presentation\"\u003e\n\u003cb\u003eCombined Shipping:\u003c\/b\u003e Buying multiple items? We gladly combine shipping to save you money.\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv role=\"presentation\"\u003e\n\u003cb\u003eWe BUY Gear:\u003c\/b\u003e We are always looking to purchase your used photographic equipment!  We pay\u003cspan\u003e \u003c\/span\u003e\u003cb\u003e\u003ci\u003eTOP DOLLAR!!\u003c\/i\u003e\u003c\/b\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\u003ci\u003eProudly serving the photography community from Waterford, Michigan.\u003c\/i\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003ci\u003e\u003c\/i\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003ci\u003e\u003c\/i\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003ci\u003e\u003c\/i\u003e\u003c\/div\u003e\n\u003cdiv\u003e6535C002\u003c\/div\u003e","brand":"Canon","offers":[{"title":"Default Title","offer_id":49167093727449,"sku":"6535C002","price":2498.0,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.aloinfousa.com.mx\/pt-br\/products\/canon-28-70mm-f28-is-stm-lens-rf","provider":"aloinfousa.com","version":"1.0","type":"link"}